// One tool · One chore · ~4 hours a week back
One custom tool, built around the specific recurring thing that's costing you hours every week. Delivered in seven days. $2k flat. Full refund within 30 days if it isn't doing the job.
Hours back
~4/wk
Delivered in
7 days
Flat fee
$2,000
Retainer
$300/mo
// What I actually do
→ You pick the chore
The recurring weekly thing that's eating ~4 hours and making you want to throw your laptop. CRM scrubbing, account research, call-recap logging, lead enrichment — whatever it actually is for you.
→ I build the tool
Scope agreed in writing, delivered in seven business days, hosted on infrastructure you don't have to think about. One specific tool that does one specific thing — yours.
→ You get four hours back
Every week, forever. Spend it on the Peloton, the kids, the next deal — your call. If by day 30 it's not pulling weight, full refund and we part friends.
// Sample builds
01 · Pipeline intel
Every morning, a personalized SMS or Slack DM: deals stalled past your normal cycle length, new openings at your champion's old companies, and any contact who hit "out of office" yesterday. Zero dashboards opened.
02 · Account intelligence
Open any account in Salesforce/HubSpot and a side panel shows the latest news, hiring signals, funding events, and any LinkedIn moves by your contacts — pulled live, not from a stale enrichment vendor.
03 · Voice memos
Voice-memo a call recap on your way home. It's transcribed, structured, and logged against the right opportunity before you pull in the driveway. No more "I'll log it tomorrow."
04 · Outbound
Drop a CSV of leads. Get back a CSV with a first line that references something actually relevant — not "I see you went to Notre Dame." Better cold-open than the sequencer's, in a fraction of the time.
// The math
// Inputs
Your hourly rate
$500
Hours/week back
~4
// Weekly value
$500 × 4 hours =
$2,000/wk
Build pays for itself in ~5 business days.
// Year one
Hours back per year
200+ hrs
Reclaimed at $500/hr: $100k+.
// Numbers above are an illustration. Your actual hourly rate is whatever your variable comp implies per quota-impact hour. If it's less than $500, scale accordingly — the math still works.
// The deal
01 · Build
$2,000
One-time. Covers the build plus the first 30 days of support.
02 · Retainer
$300/mo
Starts day 31. Cancel anytime. Tool keeps working either way.
03 · Guarantee
100%
If by day 30 the build isn't doing the job, every dollar back.
// Built by
Burch.
One operator. No agency.
No project managers. No account executives. No status meetings. You message me, you tell me the chore that's eating four hours of your week, we agree on what the tool does. A week later, it's running.
I've spent years building infrastructure the cold-email world quietly runs on. The same instincts that get email to inbox now go into the one custom tool that kills the one chore on your plate.
Four builds a month. When the slot's gone, it's gone.
// Take a slot
I read everything. I write back same day during business hours, next morning at the latest.
alex@theburchedge.com
+1 312 505 2911
// Capacity
Four builds a month. I'll tell you the next slot the day I write back — never strung along.